Dear Lauren,
How are things with your new baby? I still need to get out there to see you guys soon! Anyway, in response to your question about how classes are going, I’m taking a few public relations courses that are very interesting. You know how some classes you just endure for the credits? These are in no way like that. I think I’ve told you before that I want to be a representative for or spokesperson for colleges or hospitals, the classes I’m in embody everything I need to know to learn the skills necessary to be effective in that career choice.
Public relations are like positive publicity, perception and image for organizations in the public eye. So for example, my Lovesac recently had a bad tare on it and it was the fault of their company. So I emailed them with my concern and someone who handles customer relations (part of public relations) helped me get things taken care of. So in a sense, PR is also about problem solving and putting out fires.
Because the world is changing so rapidly today, social media and networking is a vital part of communication for this industry. Familiarity with online methods of completing work is also crucial to keep up with the direction that business is moving. I could go on for a while, but more or less public relations is organizations communicating with other organizations and individuals in a positive light to promote themselves or sometimes just save face and make lemonade from lemons.
Hope all is well!
Tanner
Social Media: Traditional Views
Social media has not always been what it's known as today. News and information spread only as quickly as one person could tell another. Then radio came along. Then television, and even this crazy idea claimed by Al Gore as the Internet. So not only do these media help people learn about news and information, they help us connect with one another. The word "social" is social media is just as significant and the media part. In the article "Bringing Old School to New Media", a special emphasis is put on the relationships that we build with one another. More important than simply sending messages or sharing funny tidbits is the ability social media provides to stay involved in the lives of those we most care about.
For two years I served an LDS mission and met a lot of great people who happen to live in Indiana. Not exactly driving distance away from them. It is great for me to be able to stay connected with these good friends on the phone but even cooler to share pictures and document stories with them online through social networks like Facebook and Blogger. I am always grateful to look back on the experiences I have had on my mission and love sharing that experience with others online.
On the contrary, I do see a couple small disadvantages to the new wave of online interaction. Most of my sabbatical was recorded in a journal. I tried to write as frequently as possible without being too redundant or dry. I came home with two journals full of stories and experiences. To me there is something so personal and valuable about handwritten accounts. Just as receiving a written letter feels much more special than a brief email. The day and age at hand encourages more typing and less writing. Eventually writing will be as prevalent as VHS tapes.
Lastly, a message or not written through Facebook and email in no way compares to a nice phone call. Conversation is vital to a healthy friendship/relationship. My online personality differs from my real one, and I can guarantee most of my generation is the same way. This may come off as old fashioned, but kids today are losing basic social skills because they don't just use media for useful things, they are completely absorbed in it! Moderation in all things. This is my message for kids to talk to each other in person! This article backs me up on thathttp://socialmediatoday.com/eric-harr-resonate-social-media/317029/bringing-old-school-new-media
Some will notice that my previous mention of media omitted one important source: Newspapers. To revert back to the boom of media, newspapers were the primary informant long before even the radio. But who really reads newspapers anymore? After reading this article I was shocked. http://socialmediatoday.com/index.php?q=SMC/186359 It turns out people are still pretty interested in printed news. Could it be that they don't trust online content? Or maybe is that television seems to exaggerate and stretch the truth? I don't think we can really know why people, for now, are still faithful in reading the daily paper.
According to the article, 74 percent of American adults read the paper at least once a week. Further statistics show that wealthier, more educated persons tend to frequent the black and white pages than others. Interestingly enough, the newspapers of America have mostly provided digital content as well. What on Earth can that mean for readers, for business, for news? As one who loves applications, digital news makes a lot of sense to me. Reading on the go for free is the best of both worlds. It is no wonder though that newspapers are struggling to be as successful financially.
More than just providing paper machet material, newspapers can still cater to the traditional crowd of readers who like to tangible absorb the world's events first hand. As for me, I'll stick with my apps.
Social Media: Blogs Blogs Blogs
Though I am still new to blog scene, I have noticed multiple uses for this new trend. Because I am a diehard sports fan, I love to get the inside scoop on what’s going on with the players and coaches. Sometimes all of the previously mentioned information is not provided as liberally as I would like by official media. That is why I love the individuals who take it upon themselves to provide insight, though not always perfectly accurate, to junkies like myself who are looking for something to read up on!Very few people are as in love with the Utah Jazz as me. It really is pathetic. They are the girlfriend that loves to date for a bit then take breaks whenever she deems it convenient. Some games they look great and don’t disappoint me in the least. Other games I wonder who I am metaphorically dating. The very identity I fell in love with begins to fade away, play by play right in front of my eyes. But when things are good I will come crawling back, like I always do.Now my venting is completed, let me explain why I love the blogs kept up by other sorry Jazz fans. First, not all fans and followers of Utah’s team have the same ideas and opinions that I share. Mostly this provides drops of optimism but there have been instances when the sobering facts provided from fellow sources have outright made me sick. I just enjoy pretending something is more complex and important than it really is. Secondly, user comments can make some for some good debate. A lot of would-be coaches like to weigh in on issues that we can only speculate, as the fans really have no coaching influence. The comments also provide followers an opportunity to network with one another. There are few things better than sharing a subpar season with other emotionally damaged fans.Lastly, these blogs created and maintained by somewhat to less than credible sources, provide great links, videos, and threads to other interesting information. This helps all of the enablers of the sketchy girlfriend (Jazz) to stay up to date. I love that I am not alone in the search for something that only leads to heart break. http://www.slcdunk.com/ http://www.jazzbball.com/
Along the same lines as “jazz” I really enjoy music! Especially new music, although I have been known to replay a song until the death of it, or those around me. There are literally hundreds of websites that feature new music every day. Music really has no cap on when it will be finished. Neither can experts predict the shift of popular genres and artists. I couldn’t be happier about either of those principles. A great day to me must be accompanied by some sort of soundtrack. I have too many hours in the day that I am obliged to keep quiet. Music, particularly the kind I have not heard yet, amplifies even the most trivial activities. Discovering new music is like trying delicious dessert for the first time. If that can even be put into words. Hip hop music has got to be one of the greatest things to happen to Earth in the last 30 years. That and Squeeze It’s. Even though I am a white boy, the country I live in says it is more than okay for me to enjoy hip hop. But finding new hip hop in a largely white demographic can be challenging! Luckily the internet knows no demographics. Surfing the web for new music trumps scanning the local radio stations any day! One of my favorite sites http://newhiphoprbrapmusic4.blogspot.com/ provides a list of brand new (new to me at least) songs accompanied by the artist and a download link. I won’t get into the ethics of “sharing” music files. This site along with some others, helps me stay ahead of the curb with some of my friends who share my interest in hip hop music. I do owe my minimal knowledge of this music to those who take thetime to contribute their information to all of us, soaked in the hip hop culture or not.
Chivalry is not dead…it just goes unnoticed.
We have decided to take the side of men who try to show they care, but all they do
simply goes unnoticed. This message in intended to both inform and advocate men’s
efforts. For the 60 second video we will be showing a couple going out on a date. During
this date the public service announcement will show several instances where the man
attempts to be kind and respectful by opening doors, complimenting, buying flowers,
etc…and all those things will go unnoticed. His patience will be wearing thin by the end of
the date and will refuse the offer given by the girl to go out a second time.
This 60 second clip will be broken down into 6 different scenes. The first five will
show his attempts to be chivalrous, each one unappreciated by his date. The sixth scene
he will be escorting her to the door where she says “Hey that was so much fun, we should
go out again sometime.” In response the guy will say “no thanks” and will slap the girl. The
final scene will be our call to action “Chivalry is not dead…it just goes unnoticed”. Then the
screen will read this was brought to you by the Nation Coalition for Men.
storyline and will be narrated. It will close with the same call to action and endorsement by
the NCFM showing ncfm.org.
The primary target audience is women everywhere, particularly the ungrateful ones.
Even though these service announcements portray young single people on a date, we hope
to reached women everywhere to appreciate the chivalrous actions of their brothers,
friends, husbands or dads. The mood of the video is upbeat to begin with but becomes
more and more frustrating as it progresses. The need is not only to call out the lack of
appreciation from individuals but also to console and encourage those
who’s vigilant actions go unnoticed.
“Chivalry is not dead...it just goes unnoticed.”
MDT Enterprises
mail.mdt.org/inbox
888-332-8848
Thursday, December 8, 2011Proposal Letter Final DraftTo Marketing Board of Men’s Health Magazine,
We are writing on behalf of the board of trustees for the National Coalition for Men. The NCFM is the nation’s largest non-profit organization for men, which was founded over 40 years ago to create a unified voice in addressing issues that face men today. For the last six years we have sponsored three expos in our largest city chapters: San Diego, Dallas, and Little Rock. Each year the expos have exponentially grown, but we have reached a point where we cannot sustain more growth without the support of an organization like Men’s Health Magazine. We would like to propose that Men’s Health Magazine co-sponsor the three expos for 2012 and contribute $700 thousand towards the three events. Over 3 million will see advertising and 10 thousand attendees are expected at each location. These expos, like Men’s Health Magazine, are dedicated to celebrating manhood. We couldn’t think of a better co-sponsor to help bring these expos into fruition. In considering whom we wanted as our co-sponsor we looked at a lot of different options. Even though other organization had a lot of what we were looking for, we felt Men’s Health Magazine complimented the theme of the expo best.
Men’s Health Magazine has 26 million subscribers. Of those 26 million the primary audience is single males between the ages of 18-27 years old.(menshealthmagazine.com) They use your magazine as a tool to improve diet, workout, sex life etc... In men’s magazines sometimes the message sent and how it is received can be two different messages. For example, you post a story “how to be more fit.” The reader takes the article and feels he will never become that “type” of guy. He refuses to read anymore articles because of the shame he feels when looking at the pictures and reading the articles. Little does he know that Men’s Health Magazine offers an on-line forum where men can discuss the life of a dad, diabetes, or even recipes. NCFM and these expos will put people in front of you who currently don’t subscribe to Men’s Health Magazine. You will have the opportunity to share your story and show how your organization can be part of any man’s life. Men come to these expos to build relationships. We want you to be part of these relationships. Attendees will see some of the enabling qualities emphasized by our organizations and we hope to broaden their horizons with the products and materials provided. Likewise, we know that NCFM followers will have an excellent opportunity to learn more about the features listed in the monthly magazine, many of which are encouraged on the NCFM website.
We will offer our primary sponsor two main incentives.
We will split all profits made from the three conferences 50 percent.
Projected profits go as follows:
San Diego
Floor Space allows for 250 booths. We will sell each booth space for $2,500 for three days. $2,500 x 250 = $625,00 Entrance fee $5 x 10,000 = $50 thousand
Dallas
Floor space allows for 175 booths. Each booth space will be sold for $2,000 for three days. $2,000 x 175 = $350,000 Entrance fee $5 x 10,000 = $50 thousand
Little Rock
Floor Space allows for 210 booths. We will sell each booth space for $1,500 for three days. $1,500 x 210= $315,000 Entrance fee $5 x 10,000 = $50 thousand
(Our rough projection shows our gross earnings to be $1.44 million. The sponsor will be paid on gross not net earnings.)
The conference will be named after the co-sponsor. Over 3 million people will see advertisements with your branded name. (Advertising will be done through TV, radio, local newspaper, billboards, marquis, Facebook, Twitter, and our web page.)
The expo will be named “ The Men’s Health Magazine Man Expo.” Along with all advertising perks and name exclusivity, at each expo Men’s Health Magazine will be given two hours of stage time a day to have speakers, giveaways, and anything else you prefer. Along with that, all swag bags will have website and subscription details on the outside a long with the latest issue of Men’s Health Magazine.
Having a co-sponsor is very important to the success of this conference. With the name recognition of Men’s Health Magazine a long with our large network of supporters we will see a higher, more diverse crowd at all three locations. We will have the freedom to hire social networking and advertising professionals along with marketing agents to book booth space at each expo. Also, in years past we have used local recreation centers and high school gyms rather than convention centers. The convention centers allow more space for larger venues and for the first time we will have concessions.
Leading up to the conference our major expenses go as follows:
Convention Centers Social networking and advertising professionals Advertising space Marketing agencies to book floor space Permits for parking Staff/security Swag bags Giveaways
The conferences will be:
June 7-9, 2012 in San Diego.July 5-7, 2012 in DallasAugust 2-4, 2012 in Little RockWe will begin advertising in each location three months before the event. All three convention centers require non-refundable deposits 30 days in advance. We have broken down payments as follows:
payment 1- $300,000 Febuarary 1, 2012 payment 2- $300,000 March 1, 2012 payment 3- $100,000 April 1, 2012.
We will pay you on gross profits earned no later than September 1, 2012.
More or less we look at this as a two fold benefit for Men’s Health Magazine. First, you will see a full return on your investment after booth and entrance fees. Plus, your name will be branded out to thousands currently not subscribing. We see this being worth many times more than your contribution. Second, you will build a relationship with the largest non-profit organization for men. We are certain these expos will be such a success, that we will be making plans this same time next year for 2013.
For additional details and specifics please contact President Harry Crouch (888) 223-1280, ext. 100 or email him at president@ncfm.org
Thank you,
NCFM Board of Trustees
Social Media: Traditional Views
Social media has not always been what it's known as today. News and information spread only as quickly as one person could tell another. Then radio came along. Then television, and even this crazy idea claimed by Al Gore as the Internet. So not only do these media help people learn about news and information, they help us connect with one another. The word "social" is social media is just as significant and the media part. In the article "Bringing Old School to New Media", a special emphasis is put on the relationships that we build with one another. More important than simply sending messages or sharing funny tidbits is the ability social media provides to stay involved in the lives of those we most care about.
For two years I served an LDS mission and met a lot of great people who happen to live in Indiana. Not exactly driving distance away from them. It is great for me to be able to stay connected with these good friends on the phone but even cooler to share pictures and document stories with them online through social networks like Facebook and Blogger. I am always grateful to look back on the experiences I have had on my mission and love sharing that experience with others online.
On the contrary, I do see a couple small disadvantages to the new wave of online interaction. Most of my sabbatical was recorded in a journal. I tried to write as frequently as possible without being too redundant or dry. I came home with two journals full of stories and experiences. To me there is something so personal and valuable about handwritten accounts. Just as receiving a written letter feels much more special than a brief email. The day and age at hand encourages more typing and less writing. Eventually writing will be as prevalent as VHS tapes.
Lastly, a message or not written through Facebook and email in no way compares to a nice phone call. Conversation is vital to a healthy friendship/relationship. My online personality differs from my real one, and I can guarantee most of my generation is the same way. This may come off as old fashioned, but kids today are losing basic social skills because they don't just use media for useful things, they are completely absorbed in it! Moderation in all things. This is my message for kids to talk to each other in person! This article backs me up on thathttp://socialmediatoday.com/eric-harr-resonate-social-media/317029/bringing-old-school-new-media
Some will notice that my previous mention of media omitted one important source: Newspapers. To revert back to the boom of media, newspapers were the primary informant long before even the radio. But who really reads newspapers anymore? After reading this article I was shocked. http://socialmediatoday.com/index.php?q=SMC/186359 It turns out people are still pretty interested in printed news. Could it be that they don't trust online content? Or maybe is that television seems to exaggerate and stretch the truth? I don't think we can really know why people, for now, are still faithful in reading the daily paper.
According to the article, 74 percent of American adults read the paper at least once a week. Further statistics show that wealthier, more educated persons tend to frequent the black and white pages than others. Interestingly enough, the newspapers of America have mostly provided digital content as well. What on Earth can that mean for readers, for business, for news? As one who loves applications, digital news makes a lot of sense to me. Reading on the go for free is the best of both worlds. It is no wonder though that newspapers are struggling to be as successful financially.
More than just providing paper machet material, newspapers can still cater to the traditional crowd of readers who like to tangible absorb the world's events first hand. As for me, I'll stick with my apps.
Social Media: Blogs Blogs Blogs
Though I am still new to blog scene, I have noticed multiple uses for this new trend. Because I am a diehard sports fan, I love to get the inside scoop on what’s going on with the players and coaches. Sometimes all of the previously mentioned information is not provided as liberally as I would like by official media. That is why I love the individuals who take it upon themselves to provide insight, though not always perfectly accurate, to junkies like myself who are looking for something to read up on!Very few people are as in love with the Utah Jazz as me. It really is pathetic. They are the girlfriend that loves to date for a bit then take breaks whenever she deems it convenient. Some games they look great and don’t disappoint me in the least. Other games I wonder who I am metaphorically dating. The very identity I fell in love with begins to fade away, play by play right in front of my eyes. But when things are good I will come crawling back, like I always do.Now my venting is completed, let me explain why I love the blogs kept up by other sorry Jazz fans. First, not all fans and followers of Utah’s team have the same ideas and opinions that I share. Mostly this provides drops of optimism but there have been instances when the sobering facts provided from fellow sources have outright made me sick. I just enjoy pretending something is more complex and important than it really is. Secondly, user comments can make some for some good debate. A lot of would-be coaches like to weigh in on issues that we can only speculate, as the fans really have no coaching influence. The comments also provide followers an opportunity to network with one another. There are few things better than sharing a subpar season with other emotionally damaged fans.Lastly, these blogs created and maintained by somewhat to less than credible sources, provide great links, videos, and threads to other interesting information. This helps all of the enablers of the sketchy girlfriend (Jazz) to stay up to date. I love that I am not alone in the search for something that only leads to heart break. http://www.slcdunk.com/ http://www.jazzbball.com/
Along the same lines as “jazz” I really enjoy music! Especially new music, although I have been known to replay a song until the death of it, or those around me. There are literally hundreds of websites that feature new music every day. Music really has no cap on when it will be finished. Neither can experts predict the shift of popular genres and artists. I couldn’t be happier about either of those principles. A great day to me must be accompanied by some sort of soundtrack. I have too many hours in the day that I am obliged to keep quiet. Music, particularly the kind I have not heard yet, amplifies even the most trivial activities. Discovering new music is like trying delicious dessert for the first time. If that can even be put into words. Hip hop music has got to be one of the greatest things to happen to Earth in the last 30 years. That and Squeeze It’s. Even though I am a white boy, the country I live in says it is more than okay for me to enjoy hip hop. But finding new hip hop in a largely white demographic can be challenging! Luckily the internet knows no demographics. Surfing the web for new music trumps scanning the local radio stations any day! One of my favorite sites http://newhiphoprbrapmusic4.blogspot.com/ provides a list of brand new (new to me at least) songs accompanied by the artist and a download link. I won’t get into the ethics of “sharing” music files. This site along with some others, helps me stay ahead of the curb with some of my friends who share my interest in hip hop music. I do owe my minimal knowledge of this music to those who take thetime to contribute their information to all of us, soaked in the hip hop culture or not.
Social Media: check this OUT before I check-IN
The term "checking in" has begun to take upon a whole new meaning. The classic phrase, "Hey mom, I'm just calling to check in," means something entirely different than the following information. Social networks such as Facebook and Foursquare are now capable of enabling us to be accounted for in real places. Each time someone goes to the mall or to school for example, those in their social network can see their check-in proving that person was actually there. https://foursquare.com/aboutFoursquare is defined on its website as something that “helps you explore the world around you. Meet up with friends, discover new places, and save money using your phone. Whether you’re setting off on a trip around the world, coordinating a night out with friends, or trying to pick the best dish at your local restaurant, foursquare is the perfect companion.”From what I understand, the purpose of this network is to coordinate plans and map out the activities of friends so as to stay in touch via technology. Nothing a few texts or a phone call couldn’t handle but I digress. Foursquare has over 10 million users worldwide and counting with over 1 billion check-ins! Another strong point of the company is its wide reach. When travelling I would love to know of friends or acquaintances in the area.In this article about 20-30 something people looking to stay up with the happenings of their peers a very simple but profound point is raised. The most frequent questions asked by the aforementioned demographic are, where are my friends? And what are they doing?http://www.nytimes.com/2009/10/19/technology/internet/19foursquare.html
Though I am not a current subscriber to foursquare, after reading this article I am interested to see if it can help convenience my day. Foursquare lets you know who happens to be in the same area that you are. Who knows, maybe relationships could be built with those who have similar interests but never knew it?
Facebook check-ins from what Facebook calls “friends” can be a bit annoying to read in my daily news feed but I will be the first to admit that if I go anywhere remotely cool I swarm the check-in feature on my mobile phone. But who really cares where you are? Apparently the police do! http://www.azcentral.com/community/chandler/articles/2011/09/12/20110912chandler-facebook-warrant-arrest-abrk.htmlA helpful citizen reported a suspect fugitive to the police and they saw this person’s check-in on Facebook at a local diner. Technology for the win. Police came and arrested the man after following the tip received. Aside from CSI tactics, the Facebook check-in feature also allows friends to give each other a hard time about the places they have checked-in and who they were with. For example, I know I would hear it from my roommates if on a Friday night I checked-in at the grocery and tagged my mom and grandmother. Perhaps the brilliant minds at Facebook had other ideas for its use, but until I find some real practical use for checking in I’ll stick to harmless ridicule.
The term "checking in" has begun to take upon a whole new meaning. The classic phrase, "Hey mom, I'm just calling to check in," means something entirely different than the following information. Social networks such as Facebook and Foursquare are now capable of enabling us to be accounted for in real places. Each time someone goes to the mall or to school for example, those in their social network can see their check-in proving that person was actually there. https://foursquare.com/aboutFoursquare is defined on its website as something that “helps you explore the world around you. Meet up with friends, discover new places, and save money using your phone. Whether you’re setting off on a trip around the world, coordinating a night out with friends, or trying to pick the best dish at your local restaurant, foursquare is the perfect companion.”From what I understand, the purpose of this network is to coordinate plans and map out the activities of friends so as to stay in touch via technology. Nothing a few texts or a phone call couldn’t handle but I digress. Foursquare has over 10 million users worldwide and counting with over 1 billion check-ins! Another strong point of the company is its wide reach. When travelling I would love to know of friends or acquaintances in the area.In this article about 20-30 something people looking to stay up with the happenings of their peers a very simple but profound point is raised. The most frequent questions asked by the aforementioned demographic are, where are my friends? And what are they doing?http://www.nytimes.com/2009/10/19/technology/internet/19foursquare.html
Though I am not a current subscriber to foursquare, after reading this article I am interested to see if it can help convenience my day. Foursquare lets you know who happens to be in the same area that you are. Who knows, maybe relationships could be built with those who have similar interests but never knew it?
Facebook check-ins from what Facebook calls “friends” can be a bit annoying to read in my daily news feed but I will be the first to admit that if I go anywhere remotely cool I swarm the check-in feature on my mobile phone. But who really cares where you are? Apparently the police do! http://www.azcentral.com/community/chandler/articles/2011/09/12/20110912chandler-facebook-warrant-arrest-abrk.htmlA helpful citizen reported a suspect fugitive to the police and they saw this person’s check-in on Facebook at a local diner. Technology for the win. Police came and arrested the man after following the tip received. Aside from CSI tactics, the Facebook check-in feature also allows friends to give each other a hard time about the places they have checked-in and who they were with. For example, I know I would hear it from my roommates if on a Friday night I checked-in at the grocery and tagged my mom and grandmother. Perhaps the brilliant minds at Facebook had other ideas for its use, but until I find some real practical use for checking in I’ll stick to harmless ridicule.
Social Media: Viral Videos
Everybody, well almost everybody, loves crazy, wacky, cool or interesting videos. Some videos generate so much attention they become classified as "viral". This word can mean a few different things, but in the context of Internet popularity viral refers to "becoming very popular by circulating quickly from person to person, especially on the Internet: the most memorableviral videos; a book that's gone viral." http://dictionary.reference.com/browse/viral
But what things constitute a video going viral? According to the self entitled article "What Makes a Video Viral?", it can be understood that five million or more views in a three to seven day period would satisfy this requirement. I have heard otherwise. There is no doctrinal information constituting the exact number of views that absolutely defines a video as viral.
It is quite natural for people to share the things they enjoy with their peers. As soon as I see a hilarious video, I immediately text my friends about it and encourage them to check it out. A few weeks will pass and before too long we will have our favorite videos memorized and quote them non-stop. It would be ludicrous to assume that a video with one million views came from one million different users. I am sure that 20-30 of the total views on my favorite videos come from me alone.
The previously referenced article can be found at:
http://socialtimes.com/what-makes-a-video-viral_b61409
Viral videos are considered to be mainstream. Meaning they are extremely popular and enjoyed by various types of people. Not all videos start out this way. Promoting and exposing a video in its early stages can be a difficult task. The video has to have content that can promote itself. It has to be quotable, extreme, hilarious, gross or just distinguished in such a memorable way that it sells itself.
In an article providing a recipe for a successful viral video, we can read about the importance of great content and more importantly the right kind of advertising. The most effective place to try and route people to a video, is at the end of an already successful video. The fan base that is already embedded in certain videos is the target audience for videos that are trying to make it big. It doesn't matter how the video gets big, it just matters that it does. The article concludes with an interesting point about clear titles that can be searched and found with ease. I completely agree with that bit of information. I have searched for videos of which I have forgotten the title and finding them again can be difficult if the title is not clear and descriptive.
http://online.wsj.com/article/SB123481783053894227.html
In case you might be wondering where all these videos are, feel free to check out this website: http://www.viralvideos.com/ It's always nice to receive news ahead of the curve and this site shows you what is up and coming.
Everybody, well almost everybody, loves crazy, wacky, cool or interesting videos. Some videos generate so much attention they become classified as "viral". This word can mean a few different things, but in the context of Internet popularity viral refers to "becoming very popular by circulating quickly from person to person, especially on the Internet: the most memorableviral videos; a book that's gone viral." http://dictionary.reference.com/browse/viral
But what things constitute a video going viral? According to the self entitled article "What Makes a Video Viral?", it can be understood that five million or more views in a three to seven day period would satisfy this requirement. I have heard otherwise. There is no doctrinal information constituting the exact number of views that absolutely defines a video as viral.
It is quite natural for people to share the things they enjoy with their peers. As soon as I see a hilarious video, I immediately text my friends about it and encourage them to check it out. A few weeks will pass and before too long we will have our favorite videos memorized and quote them non-stop. It would be ludicrous to assume that a video with one million views came from one million different users. I am sure that 20-30 of the total views on my favorite videos come from me alone.
The previously referenced article can be found at:
http://socialtimes.com/what-makes-a-video-viral_b61409
Viral videos are considered to be mainstream. Meaning they are extremely popular and enjoyed by various types of people. Not all videos start out this way. Promoting and exposing a video in its early stages can be a difficult task. The video has to have content that can promote itself. It has to be quotable, extreme, hilarious, gross or just distinguished in such a memorable way that it sells itself.
In an article providing a recipe for a successful viral video, we can read about the importance of great content and more importantly the right kind of advertising. The most effective place to try and route people to a video, is at the end of an already successful video. The fan base that is already embedded in certain videos is the target audience for videos that are trying to make it big. It doesn't matter how the video gets big, it just matters that it does. The article concludes with an interesting point about clear titles that can be searched and found with ease. I completely agree with that bit of information. I have searched for videos of which I have forgotten the title and finding them again can be difficult if the title is not clear and descriptive.
http://online.wsj.com/article/SB123481783053894227.html
In case you might be wondering where all these videos are, feel free to check out this website: http://www.viralvideos.com/ It's always nice to receive news ahead of the curve and this site shows you what is up and coming.
Social Media: Collaborative and Distance Communications Tools
I cannot even imagine being an elderly person living in this day and age. Technological advances can feel so overwhelming to even those who are caught up in the midst of it all. I would like to say I am somewhat computer literate and can navigate my way around social media. But I have to take the side of amazement with senior citizens when I processed the idea of this article. http://psychcentral.com/blog/archives/2011/09/24/skype-away-online-therapy-is-still-exciting/
Mental therapy has been around for ages. Therapists have been accessible in their offices by appointment and in emergency situations. If your shrink was out of town, tough luck, resolve things on your own. That was then, this is now. Therapists are reachable for help with a few clicks of the mouse. Videoconferencing, or Skype, allows two individuals to stream video footage in real time in order to communicate face to face. To me this is absolutely remarkable.
Most services provided online are incredible to me so perhaps I am not the most fitting judge as to what is truly innovative. It seems that such advances are taken for granted and just expected at this point. I wonder what will be commonplace in 5-10 years from now?
Something I confess I know nothing about is second life. From what I do understand it is a virtual realm of interaction between avatars that take part in real life activities. If that doesn't make you scratch your head as to what people are thinking, I do not know what will. The purpose of second life, as understood by a first lifer, is to mingle and meet new people while altogether pretending to be someone else. It is an opportunity to display otherwise taboo feelings or self expression. This whole thing wreaks of fiction right? According to Time Magazine it has become a serious matter. Real problems have begun to stem from disputes concerning fictitious things. More can be found at http://www.time.com/time/magazine/article/0,9171,1651500,00.html.
An individual could take part in second life for a number of reasons. Some users participate to fill a void of loneliness, others approach the virtual world as a way to finally express themselves as they really are. It becomes a more accepting society where they can feel free of judgement and shame. A small amount of second lifers are just simply bored and or addicted to the game. I refer to it as a game because to me it is. The most interesting feature to me is the ability users have to buy and sell virtual real estate for real cash. You just read that correctly. But someone somewhere is the proud owner of a nice piece of online property. Sometimes I think the wrong people are stuck in the psych wards.
I cannot even imagine being an elderly person living in this day and age. Technological advances can feel so overwhelming to even those who are caught up in the midst of it all. I would like to say I am somewhat computer literate and can navigate my way around social media. But I have to take the side of amazement with senior citizens when I processed the idea of this article. http://psychcentral.com/blog/archives/2011/09/24/skype-away-online-therapy-is-still-exciting/
Mental therapy has been around for ages. Therapists have been accessible in their offices by appointment and in emergency situations. If your shrink was out of town, tough luck, resolve things on your own. That was then, this is now. Therapists are reachable for help with a few clicks of the mouse. Videoconferencing, or Skype, allows two individuals to stream video footage in real time in order to communicate face to face. To me this is absolutely remarkable.
Most services provided online are incredible to me so perhaps I am not the most fitting judge as to what is truly innovative. It seems that such advances are taken for granted and just expected at this point. I wonder what will be commonplace in 5-10 years from now?
Something I confess I know nothing about is second life. From what I do understand it is a virtual realm of interaction between avatars that take part in real life activities. If that doesn't make you scratch your head as to what people are thinking, I do not know what will. The purpose of second life, as understood by a first lifer, is to mingle and meet new people while altogether pretending to be someone else. It is an opportunity to display otherwise taboo feelings or self expression. This whole thing wreaks of fiction right? According to Time Magazine it has become a serious matter. Real problems have begun to stem from disputes concerning fictitious things. More can be found at http://www.time.com/time/magazine/article/0,9171,1651500,00.html.
An individual could take part in second life for a number of reasons. Some users participate to fill a void of loneliness, others approach the virtual world as a way to finally express themselves as they really are. It becomes a more accepting society where they can feel free of judgement and shame. A small amount of second lifers are just simply bored and or addicted to the game. I refer to it as a game because to me it is. The most interesting feature to me is the ability users have to buy and sell virtual real estate for real cash. You just read that correctly. But someone somewhere is the proud owner of a nice piece of online property. Sometimes I think the wrong people are stuck in the psych wards.
Social Media: Search Engine Optimization
Once upon a time, people around the world wide web typed in a desired website into the URL space at the top of their browser. They never bothered to "Ask Jeeves" what he thought about their inquiry. Carefully written web addresses were standard procedure for navigation of the Internet. Those days are long over.
Aside from stubborn senior citizen users, almost everyone who surfs the web does so now with the help of a search engine. This tool targets key words or phrases in a query to bring up the most specific and closely associated results. And misspellings? Search engines often politely suggest, "Did you mean...." Yes, yes we did mean that Google. The evolution of the search engine technology starts way back at a system called Archie and progressed towards Altavista, Yahoo, Ask Jeeves and now the more frequently used Google and Bing.
So what are the benefits of businesses using a search engine? Here are just four examples:
http://www.techiemania.com/4-benefits-of-search-engine-optimization-you-need-to-know.html
Location is a vital part of a company's success or lack there of. This is true in both physical and virtual aspects. If a company can appear accessible to the general public, consumers will most likely support a convenient and familiar business opposed to one that is difficult to find.
To paraphrase and conform a biblical passage to our time, "search (engine) and ye shall find, Google and it shall be opened unto you."
And now I move from searching key words to tagging them. Tagging refers to accounting for someone or something/idea/concept in an online post whether it be for photo files, music, location services or just text format. Pictures can be shown to have been taken from a certain geographical location which is just one example of geotagging.
Metatagging "is used by search engines to allow them to more accurately list your site in their indexes."
http://www.philb.com/metatag.htm
When a YouTube video is posted to the Internet and contains content that fits into multiple categories, the source posting the video will often tag themes that relate to the video's content or purpose. This way those who are searching for similar things can find this video and it will be extremely accessible for those who are specifically looking for it, even if they forget the video's title.
For more tips and benefits for search engine tagging visit :http://www.plexusweb.com/staff/stephanie/blog/post/195/Search-Engine-Benefits-of-Tagging
Once upon a time, people around the world wide web typed in a desired website into the URL space at the top of their browser. They never bothered to "Ask Jeeves" what he thought about their inquiry. Carefully written web addresses were standard procedure for navigation of the Internet. Those days are long over.
Aside from stubborn senior citizen users, almost everyone who surfs the web does so now with the help of a search engine. This tool targets key words or phrases in a query to bring up the most specific and closely associated results. And misspellings? Search engines often politely suggest, "Did you mean...." Yes, yes we did mean that Google. The evolution of the search engine technology starts way back at a system called Archie and progressed towards Altavista, Yahoo, Ask Jeeves and now the more frequently used Google and Bing.
So what are the benefits of businesses using a search engine? Here are just four examples:
http://www.techiemania.com/4-benefits-of-search-engine-optimization-you-need-to-know.html
Location is a vital part of a company's success or lack there of. This is true in both physical and virtual aspects. If a company can appear accessible to the general public, consumers will most likely support a convenient and familiar business opposed to one that is difficult to find.
To paraphrase and conform a biblical passage to our time, "search (engine) and ye shall find, Google and it shall be opened unto you."
And now I move from searching key words to tagging them. Tagging refers to accounting for someone or something/idea/concept in an online post whether it be for photo files, music, location services or just text format. Pictures can be shown to have been taken from a certain geographical location which is just one example of geotagging.
Metatagging "is used by search engines to allow them to more accurately list your site in their indexes."
http://www.philb.com/metatag.htm
When a YouTube video is posted to the Internet and contains content that fits into multiple categories, the source posting the video will often tag themes that relate to the video's content or purpose. This way those who are searching for similar things can find this video and it will be extremely accessible for those who are specifically looking for it, even if they forget the video's title.
For more tips and benefits for search engine tagging visit :http://www.plexusweb.com/staff/stephanie/blog/post/195/Search-Engine-Benefits-of-Tagging
Perh(APPS) you should read this
Most smart phone users are familiar with the applications on their phones, otherwise known as "apps". These applications allow users to more easily access the programs they frequent the most. Some phones come embedded with certain apps, these are referred to as native, and most other applications can be purchased from itunes or other digital marketplaces. Apps provide a convenience and practical use never before known to any generation. Hundreds of years ago maps were made based on the knowledge of experienced individuals who were familiar with a particular region. In 2011 an app can tell you where you are, what you are near and how to get to your desired location in a matter of seconds. Astonishing.
But what is the purpose of apps? Some people claim that these helpmates can change your life: http://online.wsj.com/article/SB10001424052748704739504576067940909870176.html
In my personal use of apps on my smart phone, I frequently rely on the GPS and weather features to help me prepare for my day and travel situations. Though I take this technology for granted, my grandparents cannot even begin to fathom my magical methods. They just nod their heads in awe as I effortlessly thumb through my tasks for the day. Other essential/interesting apps I have discovered include: Pandora, ESPN score center, mobile email of course, gaming apps, YouTube, Facebook, Twitter, and of course the local and national newspaper apps.
While on the phone cruising through different features, don't forget to text your friends about the new incredible apps. Text messaging needs no introduction or explanation but I found this article to be interesting:http://www.articlesbase.com/computers-articles/the-history-of-text-messaging-1177228.html
It blows my mind to know of what critical conversations take place via text messaging. I have been guilty of such measures but in my defense I was but a teenager. Today it is commonplace for couples to begin and end their dating experience with the simple send button on their phones.
Texting can be a great medium in terms of effective communication, but more regularly published are the evils and mishaps it has caused. Just like with anything else, media is only what we make of it. Lol Haha Gtg!
Most smart phone users are familiar with the applications on their phones, otherwise known as "apps". These applications allow users to more easily access the programs they frequent the most. Some phones come embedded with certain apps, these are referred to as native, and most other applications can be purchased from itunes or other digital marketplaces. Apps provide a convenience and practical use never before known to any generation. Hundreds of years ago maps were made based on the knowledge of experienced individuals who were familiar with a particular region. In 2011 an app can tell you where you are, what you are near and how to get to your desired location in a matter of seconds. Astonishing.
But what is the purpose of apps? Some people claim that these helpmates can change your life: http://online.wsj.com/article/SB10001424052748704739504576067940909870176.html
In my personal use of apps on my smart phone, I frequently rely on the GPS and weather features to help me prepare for my day and travel situations. Though I take this technology for granted, my grandparents cannot even begin to fathom my magical methods. They just nod their heads in awe as I effortlessly thumb through my tasks for the day. Other essential/interesting apps I have discovered include: Pandora, ESPN score center, mobile email of course, gaming apps, YouTube, Facebook, Twitter, and of course the local and national newspaper apps.
While on the phone cruising through different features, don't forget to text your friends about the new incredible apps. Text messaging needs no introduction or explanation but I found this article to be interesting:http://www.articlesbase.com/computers-articles/the-history-of-text-messaging-1177228.html
It blows my mind to know of what critical conversations take place via text messaging. I have been guilty of such measures but in my defense I was but a teenager. Today it is commonplace for couples to begin and end their dating experience with the simple send button on their phones.
Texting can be a great medium in terms of effective communication, but more regularly published are the evils and mishaps it has caused. Just like with anything else, media is only what we make of it. Lol Haha Gtg!
Social Media: Privacy
Anyone has the right to say whatever they want, all too often the strongest advocates of that right forget that anyone also has the right to public information. Gmail and Facebook gladly turn the information provided from their users into targeted marketing opportunities whether we know it or not. Even lesser known is the ability for users to customize privacy settings on their favorite social networking sites. No program will forcefully subject its users to submit all of their information, especially in terms of using that information for financial gains.
An important factor in information distribution and second party use is the network's ability to manipulate information only goes as far as what is PUBLICLY posted online. The same could be said for pictures or statuses on social networking sites. There is a 0 percent chance of someone sharing private information if it is never publicly posted. Just a little food for thought.
This site explains it a little better than I can : http://searchenginewatch.com/article/2065928/Social-Media-The-Privacy-and-Security-Repercussions
On a different note, ethical matters in social media are of equal importance. Four of the most prevalent problems can be more fully understood in this article: http://www.openforum.com/idea-hub/topics/technology/article/social-media-ethics-4-common-dilemmas-ben-parr
The topic of misrepresentation really intrigued me. Almost everywhere you look on the web scams and misrepresented information is posted in hopes to fool or mislead the general public. This problem is not new by any means as scams have been around for ages, but more recently the older and more gullible generation are being taken advantage of with their limited computer skills. Free does not mean free, especially on the world wide web. If something seems too good to be true (giveaways, cruises, large sums of money, etc) it probably is.
Anyone has the right to say whatever they want, all too often the strongest advocates of that right forget that anyone also has the right to public information. Gmail and Facebook gladly turn the information provided from their users into targeted marketing opportunities whether we know it or not. Even lesser known is the ability for users to customize privacy settings on their favorite social networking sites. No program will forcefully subject its users to submit all of their information, especially in terms of using that information for financial gains.
An important factor in information distribution and second party use is the network's ability to manipulate information only goes as far as what is PUBLICLY posted online. The same could be said for pictures or statuses on social networking sites. There is a 0 percent chance of someone sharing private information if it is never publicly posted. Just a little food for thought.
This site explains it a little better than I can : http://searchenginewatch.com/article/2065928/Social-Media-The-Privacy-and-Security-Repercussions
On a different note, ethical matters in social media are of equal importance. Four of the most prevalent problems can be more fully understood in this article: http://www.openforum.com/idea-hub/topics/technology/article/social-media-ethics-4-common-dilemmas-ben-parr
The topic of misrepresentation really intrigued me. Almost everywhere you look on the web scams and misrepresented information is posted in hopes to fool or mislead the general public. This problem is not new by any means as scams have been around for ages, but more recently the older and more gullible generation are being taken advantage of with their limited computer skills. Free does not mean free, especially on the world wide web. If something seems too good to be true (giveaways, cruises, large sums of money, etc) it probably is.
Public Service Announcement Treatment
Chivalry is not dead…it just goes unnoticed.
We have decided to take the side of men who try to show they care, but all they do
simply goes unnoticed. This message in intended to both inform and advocate men’s
efforts. For the 60 second video we will be showing a couple going out on a date. During
this date the public service announcement will show several instances where the man
attempts to be kind and respectful by opening doors, complimenting, buying flowers,
etc…and all those things will go unnoticed. His patience will be wearing thin by the end of
the date and will refuse the offer given by the girl to go out a second time.
This 60 second clip will be broken down into 6 different scenes. The first five will
show his attempts to be chivalrous, each one unappreciated by his date. The sixth scene
he will be escorting her to the door where she says “Hey that was so much fun, we should
go out again sometime.” In response the guy will say “no thanks” and will slap the girl. The
final scene will be our call to action “Chivalry is not dead…it just goes unnoticed”. Then the
screen will read this was brought to you by the Nation Coalition for Men.
The radio spot will be 15 seconds long with a condensed version of the video
storyline and will be narrated. It will close with the same call to action and endorsement by
the NCFM showing ncfm.org.
The primary target audience is women everywhere, particularly the ungrateful ones.
Even though these service announcements portray young single people on a date, we hope
to reached women everywhere to appreciate the chivalrous actions of their brothers,
friends, husbands or dads. The mood of the video is upbeat to begin with but becomes
more and more frustrating as it progresses. The need is not only to call out the lack of
appreciation from individuals but also to console and encourage those
who’s vigilant actions go unnoticed.
“Chivalry is not dead...it just goes unnoticed.”
MDT Enterprises
mail.mdt.org/inbox
888-332-8848
Thursday, December 8, 2011Proposal Letter Final DraftTo Marketing Board of Men’s Health Magazine,
We are writing on behalf of the board of trustees for the National Coalition for Men. The NCFM is the nation’s largest non-profit organization for men, which was founded over 40 years ago to create a unified voice in addressing issues that face men today. For the last six years we have sponsored three expos in our largest city chapters: San Diego, Dallas, and Little Rock. Each year the expos have exponentially grown, but we have reached a point where we cannot sustain more growth without the support of an organization like Men’s Health Magazine. We would like to propose that Men’s Health Magazine co-sponsor the three expos for 2012 and contribute $700 thousand towards the three events. Over 3 million will see advertising and 10 thousand attendees are expected at each location. These expos, like Men’s Health Magazine, are dedicated to celebrating manhood. We couldn’t think of a better co-sponsor to help bring these expos into fruition. In considering whom we wanted as our co-sponsor we looked at a lot of different options. Even though other organization had a lot of what we were looking for, we felt Men’s Health Magazine complimented the theme of the expo best.
Men’s Health Magazine has 26 million subscribers. Of those 26 million the primary audience is single males between the ages of 18-27 years old.(menshealthmagazine.com) They use your magazine as a tool to improve diet, workout, sex life etc... In men’s magazines sometimes the message sent and how it is received can be two different messages. For example, you post a story “how to be more fit.” The reader takes the article and feels he will never become that “type” of guy. He refuses to read anymore articles because of the shame he feels when looking at the pictures and reading the articles. Little does he know that Men’s Health Magazine offers an on-line forum where men can discuss the life of a dad, diabetes, or even recipes. NCFM and these expos will put people in front of you who currently don’t subscribe to Men’s Health Magazine. You will have the opportunity to share your story and show how your organization can be part of any man’s life. Men come to these expos to build relationships. We want you to be part of these relationships. Attendees will see some of the enabling qualities emphasized by our organizations and we hope to broaden their horizons with the products and materials provided. Likewise, we know that NCFM followers will have an excellent opportunity to learn more about the features listed in the monthly magazine, many of which are encouraged on the NCFM website.
We will offer our primary sponsor two main incentives.
We will split all profits made from the three conferences 50 percent.
Projected profits go as follows:
San Diego
Floor Space allows for 250 booths. We will sell each booth space for $2,500 for three days. $2,500 x 250 = $625,00 Entrance fee $5 x 10,000 = $50 thousand
Dallas
Floor space allows for 175 booths. Each booth space will be sold for $2,000 for three days. $2,000 x 175 = $350,000 Entrance fee $5 x 10,000 = $50 thousand
Little Rock
Floor Space allows for 210 booths. We will sell each booth space for $1,500 for three days. $1,500 x 210= $315,000 Entrance fee $5 x 10,000 = $50 thousand
(Our rough projection shows our gross earnings to be $1.44 million. The sponsor will be paid on gross not net earnings.)
The conference will be named after the co-sponsor. Over 3 million people will see advertisements with your branded name. (Advertising will be done through TV, radio, local newspaper, billboards, marquis, Facebook, Twitter, and our web page.)
The expo will be named “ The Men’s Health Magazine Man Expo.” Along with all advertising perks and name exclusivity, at each expo Men’s Health Magazine will be given two hours of stage time a day to have speakers, giveaways, and anything else you prefer. Along with that, all swag bags will have website and subscription details on the outside a long with the latest issue of Men’s Health Magazine.
Having a co-sponsor is very important to the success of this conference. With the name recognition of Men’s Health Magazine a long with our large network of supporters we will see a higher, more diverse crowd at all three locations. We will have the freedom to hire social networking and advertising professionals along with marketing agents to book booth space at each expo. Also, in years past we have used local recreation centers and high school gyms rather than convention centers. The convention centers allow more space for larger venues and for the first time we will have concessions.
Leading up to the conference our major expenses go as follows:
Convention Centers Social networking and advertising professionals Advertising space Marketing agencies to book floor space Permits for parking Staff/security Swag bags Giveaways
The conferences will be:
June 7-9, 2012 in San Diego.July 5-7, 2012 in DallasAugust 2-4, 2012 in Little RockWe will begin advertising in each location three months before the event. All three convention centers require non-refundable deposits 30 days in advance. We have broken down payments as follows:
payment 1- $300,000 Febuarary 1, 2012 payment 2- $300,000 March 1, 2012 payment 3- $100,000 April 1, 2012.
We will pay you on gross profits earned no later than September 1, 2012.
More or less we look at this as a two fold benefit for Men’s Health Magazine. First, you will see a full return on your investment after booth and entrance fees. Plus, your name will be branded out to thousands currently not subscribing. We see this being worth many times more than your contribution. Second, you will build a relationship with the largest non-profit organization for men. We are certain these expos will be such a success, that we will be making plans this same time next year for 2013.
For additional details and specifics please contact President Harry Crouch (888) 223-1280, ext. 100 or email him at president@ncfm.org
Thank you,
NCFM Board of Trustees
