Marketing and Representation in Subtle Ways

In a time where social networking provides so much more than shared messages and photo uploads, Facebook has begun to target ads towards specific audiences via "like" and "check" in information provided by the network's users. This feature, brilliant by the way, allows competing businesses to feature news stories and ads targeted to the appropriate audience based upon the amount of "liking" and "checking" its fans or potential clientele participates in. Thus rewarding respective businesses for their cyber following. This article on http://pr.alltop.com/ covers some of the ploy in the PR industry to utilize the web as part of their marketing and networking strategy.