On the PR conversation blog page I found some interesting and helpful insights concerning the makeup and definition of what Public Relations really is.
David Phillips posts:
"Public relation is a discipline founded on an appreciation of citizen and institutional values. That is the base, the foundation, the elemental of the profession.
When we know this, all of the debates fall into place. Some parts of PR are the work of its artisans, some is the stuff of inspired intuition, some is process and some is founded on immutable PR laws stemming from the role of PR in identifying, espousing and managing the explication of values."
-On the same page a few posts earlier, Mr. Phillips insists:
"Given that we deal with the public and indoing so evoke a asocil relationship construct, it seems to me that it is not hard to understand That PR is about relationship management between groups of people."
His misspellings aside, I agree that PR is truly about the relationships involved with a particular body of work.
http://www.prconversations.com/index.php/2010/07/the-big-question-what-is-pr/#comments
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