Everyone knows the big story of Michael Vick dog-fighting and serving time in prison. But a little less known was the PR response to his release and rehabilitation. Animal rights activists were for the most part furious and upset and at the portrayal of media coverage concerning the matter. The felt that the spotlight on Michael's recovery overshadowed the brutal and heinous acts performed on the NFL player's dogs. The link following is an excellent source for interpretation.
http://www.dogmagazine.net/archives/3709/aspa-refuse-to-endorse-michael-vick-pr-stunt/
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