Social Media: Search Engine Optimization

Once upon a time, people around the world wide web typed in a desired website into the URL space at the top of their browser. They never bothered to "Ask Jeeves" what he thought about their inquiry. Carefully written web addresses were standard procedure for navigation of the Internet. Those days are long over.

Aside from stubborn senior citizen users, almost everyone who surfs the web does so now with the help of a search engine. This tool targets key words or phrases in a query to bring up the most specific and closely associated results. And misspellings? Search engines often politely suggest, "Did you mean...." Yes, yes we did mean that Google. The evolution of the search engine technology starts way back at a system called Archie and progressed towards Altavista, Yahoo, Ask Jeeves and now the more frequently used Google and Bing.

So what are the benefits of businesses using a search engine?  Here are just four examples:
http://www.techiemania.com/4-benefits-of-search-engine-optimization-you-need-to-know.html

Location is a vital part of a company's success or lack there of. This is true in both physical and virtual aspects. If a company can appear accessible to the general public, consumers will most likely support a convenient and familiar business opposed to one that is difficult to find.

To paraphrase and conform a biblical passage to our time, "search (engine) and ye shall find, Google and it shall be opened unto you."

And now I move from searching key words to tagging them. Tagging refers to accounting for someone or something/idea/concept in an online post whether it be for photo files, music, location services or just text format. Pictures can be shown to have been taken from a certain geographical location which is just one example of geotagging.

Metatagging "is used by search engines to allow them to more accurately list your site in their indexes."
http://www.philb.com/metatag.htm

When a YouTube video is posted to the Internet and contains content that fits into multiple categories, the source posting the video will often tag themes that relate to the video's content or purpose. This way those who are searching for similar things can find this video and it will be extremely accessible for those who are specifically looking for it, even if they forget the video's title.

For more tips and benefits for search engine tagging visit :http://www.plexusweb.com/staff/stephanie/blog/post/195/Search-Engine-Benefits-of-Tagging