Work smarter not harder. This of course is in reference to work ethic being more tactical and strategic and less laborious. Not that labor should be frowned upon. It's sweat and blood that built this country, both literally and figuratively. But times have changed. And so too has the ability to accomplish more with less time and resources. The article below entertains the idea that new age marketing/advertising is much more lazy because of the major incorporation of technology to help assist in the work. I do agree that the opportunities to take short cuts and and be a little complacent loom a little stronger with the use of more technology. What it boils down to is that every PR professional, no matter what era, is accountable for his or her work and the EFFORT they put in to that work. The article provides a litt more insight of course.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=149364
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