GO GREEN! That seems to be more of a "trend" than a serious effort to change our poor environmental habits. Not only is this initiative helpful for an ecosystem near you but there is also money to be made and jobs to be created. Many local utilities are eager to fund energy efficiency programs, as well city officials have budgets for cleaning up and improving areas that could use some attention. So how does all this betterment for the Earth come to be? Marketing and advertising this any change of lifestyle, going green in this instance, has to include benefits and motivation for people to participate. Similar to restaurants including calories for positive or negative consequential means. This article is very insightful about "mainstreaming green behaviors".
http://www.prsa.org/SearchResults/view/9144/105/Study_Mainstreaming_green_behaviors_demands_massiv
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