As the Spanish population grows in America, so too does the rise of PR and marketing to that respective demographic. It seems to me that while growing up I didn't pay attention to the occasional Spanish television program or radio station. But now each of the previously mentioned can be found every few turns of the dial. A huge market is available for PR firms who are willing to diversify themselves by going bilingual and making an effort to incorporate Hispanic clientele in their game plan. And the market is only going to get bigger as the demographic grows. In this article a woman at a "Hispanicize" convention gives some input concerning some of the same topics but mainly just about the growth that has already taken place from one part of the world to another.
http://www.prweekus.com/census-data-top-of-mind-at-hispanicize/article/200272/
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