PRSA Part VIII

As far back as I can remember cereal, lunchables and treats have always been accompanied by some type of game or prize, thus enticing my young mind to want a product for multiple reasons. Notice that none of the afore mentioned foods were even relatively healthy. It's not like fruits and vegetables include a race car with their purchase. Although now that I'm older and purchase produce a prize would be nice! Only kidding. But this article below points out an interesting trend of internet interaction with kids and these unhealthy foods. Kids can go online to enter promotion codes for prizes, play games and all the while get major exposure to these brand names. The most intriguing part of the article is the correspondence through the web involving America's youth. If one child one something awesome in a cinnamon toast crunch box of course he will tell all of his friends. Inadvertently, but effectively, marketing these products to their small but powerful social networks.

http://www.prsa.org/SearchResults/view/9143/105/Food_marketers_using_online_games_to_pitch_childre